We start by clarifying goals, constraints, and success metrics with focused stakeholder workshops.

User interviews and analytics reviews inform the scope and surface risks early.

You leave this phase with a clear problem statement, prioritised roadmap, and a realistic delivery plan.

We map key journeys and produce low-friction wireframes → clickable prototypes for rapid feedback.

Design tokens and a lightweight system ensure consistency across mobile, web, and backend touchpoints.

Architecture is decided collaboratively — boundaries, modules, and interfaces are documented before code.

We keep debt down via modular layers and dependency inversion.

Small, iterative PRs with code reviews, pairing where it helps speed and quality.

Testing pyramid by default: unit & snapshot tests, integration paths, and targeted E2E.

Feature flags enable safe, incremental rollouts without blocking delivery.

Release plans include staged rollouts, rollback strategies, and environment parity checks.

Observability is baked in: logs, traces, metrics, and alerting with clear runbooks.

Analytics and events are verified so you can measure adoption and outcomes from day one.

We improve performance with profiling, caching strategies, and targeted refactors — not rewrites.

A/B testing and experiments de-risk bets while informing the roadmap with real data.

We evolve architecture safely: extracting modules/services as usage grows, without pausing delivery.